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How do you ensure your online marketing is squarely focussed on a return on your investment?

An online marketing services company often focuses on pay per click or lead generation, which works only while the ad runs and the ad spend keeps clicking over.

The real value of digital marketing lies in seeing the digital reach  and digital footprint grow as a whole, developing authority and brand capital. This is often through a multi-channel approach and includes cross pollination and strategy across business units, such as marketing, production, sales and finances.

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