We changed the copy to ensure that the clients were engaged and there were plenty of ways to take action and contact the brokerage. This included phone number, email and location information.
This was also rolled out in the local Google my Business entry, which is key to our Local SEO strategy.
We then engaged in a year long campaign of local SEO, to raise the local profile and give this broker the authority that the local franchise brands, such as Aussie Homeloans, already had.
We gained first page results for local SEO marketing. This compound as the business receives more visibility through Google my Business, monthly additional directory listings, website SEO work and user friendly feedback features.